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What is Awareness
“Awareness” is the foundation of building your brand and creating recognition for your company and products. “Views” are the measurable indicators that brand awareness is established and becoming strengthened in the minds of project-oriented buyers.
"Activity" in your catalog measures the main body of research conducted about your products and services to fit a client’s need. “Clicks” are strong indicators that brand-building is occurring and interest in specific products is growing.
"Enagement" is when a member is ready to engage your organization to request additional information, request quotes and place orders. Actions here represent great use of your company’s resources to capitalize on the work done in the previous three phases. Your sales opportunity is imminent.